Tuesday, June 8, 2010

Ford Dealers weather brochure, April, 1950

Last year I found the item, below, on ebay.  It's a weather-related brochure, from 1950, and was published by “your friendly Ford Dealer.”

I am guessing different brochures were created for different parts of the country. This brochure was for Southern California, and included weather information for April of 1950. An article inside is by Gene Bollay, “Ex-Commander, U.S.N.” who, it is noted, served at the time as “Ford’s Weather Analyst.”  Broadcasts on which he appeared were noted, such as the Sunday evening program “Ford Weekly Weather Review and Forecast,” seen on California television station KNBH.

There is also an ad, in the brochure, for other Ford-related TV shows, including Kay Kyser’s. In 1949 and 1950, his College of Musical Knowledge, on NBC, was sponsored by the Ford Dealers of America. In 1950 the Ford Dealers also sponsored the Wednesday night telecast of the popular five-nights-per week show “Kukla, Fran & Ollie," which also aired on NBC.