Bandleader Freddy Martin (seen to the right, on the cover of a July, 1951 Buffalo/Rochester TV Guide-type magazine), was the star, at the time, of his own show on NBC-TV. The Freddy Martin Show, sponsored by Hazel Bishop lipstick, aired from July to November of 1951, and also starred singer Merv Griffin and pianist Murray Arnold. It is one of the programs profiled in The Lucky Strike Papers.